Page 136 - MaquetaFundCIEN-2019-ENG

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Annual Report 2019
All of them personalized a guitar and added a memory to its back that they would never want to forget. The entire proceeds were donated to the CIEN Foundation for research.
The 25 artists and groups that made HARD ROCK MEMORY SERIES come true were: Amaral, Carlos Jean, Carlos Tarque, Cliff Cooper (guitarist and president of Or- ange), Dani Martín, Danny Gómez (A Night at the Opera, the best tribute to QUEEN, as endorsed by Brian May), David Otero, El Amir (Hanz Zimmer guitarist), Estopa, Hombres G, Ketama, La Oreja de Van Gogh, La Unión, Los Secretos, Mago de Öz, Malú, Manolo García, Marea, Nacho Cano, Rudy Sarzo (bassist for Ozzy Osborne, Whitesnake, DIO ), Rayden, Rulo y la Contrabanda, Sôber, Tequila and Tim Stewart (guitarist for Lady Gaga and Rihanna).
All of them had total freedom to customize the guitars and got down to work us- ing paint, collage, drawing, graffiti, etc. In this way, Amaral invited us to travel with a guitar that has a world map stamped on it, Marea opted for the drawing and on his instrument appears a caricature of its five members, David Otero sculpted in braille one of his most personal themes, Dance, which he performs with Rozalén, Sôber pays tribute with his piece to Alberto Madrid, a former member of the band, and Rayden wrote small fragments of his most representative songs.
In the sentences there is also a great variety of memories and winks. For example, Mägo de Oz chose a verse from Sleepless Dreams, a song that Txus dedicated to his grandfather, who suffered from the disease. The same line of inspiration was followed by Rulo y la Contrabanda, transcribing the lyrics of La Reina Del Barrio, written by Rulo for two very special people who fought against Alzheimer’s: his grandmother and his mother-in-law. However, Malú chose to use a quote that al- ways accompanies her: “Where words fail, music speaks”. Carlos Jean also made reference to music with the following wish: “I want the songs that make me smile, cry, discover, think, fly ” to always remain in my mind.
Those interested in collaborating in the project and acquiring these unique pieces could bid on todocoleccion.net until November 24. In addition, to encourage the countdown, the guitars were exhibited at Hard Rock Cafe Madrid, and Mägo de Oz, one of the participants, offered a free showcase on November 19 in the main room of the restaurant.
On Monday, November 25, 2019, the Hard Rock Cafe in Madrid put the finishing touch to the celebrations for its 25th anniversary. It was exactly the same day, twenty-five years later, that the place opened its doors in the capital in 1994. Sôber and Rulo y La Contrabanda participated in the party, performing the songs they composed about Alzheimer’s: La Escalera and La Reina del Barrio respective- ly. During the event, the CIEN Foundation received 24,000 €, the proceeds from the HARD ROCK MEMORY SERIES solidarity auction.
HARD ROCK MEMORY SERIES, an initiative framed within the 25th anniversary of Hard Rock Cafe Madrid, was launched with the aim of helping to raise awareness in society about Alzheimer’s disease, disseminate the activities developed by the Queen Sofia Foundation’s Alzheimer Project and raise funds for its research center,