Page 140 - MaquetaFundCIEN-2019-ENG

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Annual Report 2019
7.2.
Presence in media
As every year, during 2019, the Communication Area of the CIEN Foundation de- veloped a communication plan, which has been carried out. Constant commu- nications and regular meetings have been maintained with the CIEN Foundation Management regarding media appearances, press releases, reports, programmed initiatives, organization, etc.
For the formulation and achievement of the objectives for the year 2019, the annu- al CiiiEN congress was held, which took place in September in Valencia. The organ- ization and carrying out of this event focused on the conception and strategy of the 2019 communication plan, although several other communication actions and initiatives were also executed.
Indeed, communication actions referred not only to CiiiEN, but also to the activity of the CIEN Foundation and other actions. In addition, the constant flow of press releases reflects the updated information on the CIEN Foundation and the “Valle- cas Project”, its most important research project. During 2019, a significant impact was achieved in the press, radio, television and online media, both in terms of dis- semination and range of the network of contacts with researchers in national and international neurodegenerative diseases.
Work has also been performed on the dissemination of other events, already clas- sics at the CIEN Foundation, such as the Vallecas Project Volunteers’s Day, at the Monumental Theater of Madrid, which had the collaboration of the RTVE Sym- phony Orchestra and Choir, or a new edition of the Christmas Tree of Memories, in collaboration of the Madrid City Council, an initiative aimed at raising aware- ness about the problem of neurodegenerative diseases, and which was set up in December at the CentroCentro Cibeles of the capital and the Vallecas Market, or ceremony award of the Queen Sofia Foundation – MAPFRE Foundation schol- arships, which in 2019 commemorated the 10th anniversary of the program as a result of the collaboration between the two institutions, together with the CIEN Foundation. As a novelty, in 2019 the 1st edition of the Memorables Film Festival was held, the first short film festival dedicated to Alzheimer’s disease that brought together audiovisual creatives from all over Spain at the Queen Sofia Foundation Alzheimer Center to portray the social reality of the disease.
Within the collaboration with other organizations and institutions, during 2019 dif- ferent initiatives have been developed such as the “Hard Rock Memory Series” project, a charity auction in collaboration with Hard Rock Cafe Madrid, in favor of the research work carried out by the CIEN Foundation at the Queen Sofia Foun- dation Alzheimer Center, with the participation of 25 national and international filmmakers.
Regarding the impact on the press, the diffusion of the activities and projects of the CIEN Foundation has been maintained and increased.