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In addition to press releases, reports and information generated around the CIIIEN, there have been press appearances and online and audiovisual media that in- clude extensive reports in media such as RTVE, TVE Internacional, Antena 3, El País, El Mundo, ABC, Cadena COPE, Telemadrid, La Razón, Cadena SER, Diario Médico, ConSalud, El Español and Acta Sanitaria, as well as regular dissemination through the main news agencies.
Six elements have focused the press interventions and appearances:
• The “Vallecas Project”
• The volunteers of the “Vallecas Project”
• The CIEN Foundation Tissue Bank
• Queen Sofia Foundation – MAPFRE Foundation scholarships Award Ceremony
• The International Conference on Research and Innovation in Neurodegenerative
Diseases CIIIEN, in Valencia
• The I Edition of the Memorables Film Festival
Regarding press statements, the control and prior informative consent protocol introduced in 2017 was followed during 2019, by which journalists are informed in detail of the CIEN Foundation’s affiliation with the Carlos III Institute of Health and the Ministry of Science, Innovation and Universities.
The number of impacts during 2019 in media, in terms of scope and represented as the estimated number of readers/people reached, arrived at 98 million readers, which, expressed as ROI, was 1,613,961 €.
7.3.
Presence in social media
The CIEN Foundation has continued to implement its promotion strategy, which has been rewarded both in the results obtained in social media as well as in the recognition and prestige it has at the national and international level as an organ- ization.
Throughout 2018, the community has received the support and advice of numer- ous experts who have solved their doubts and queries in real time through social media.
Several campaigns have been promoted from the official accounts of the CIEN Foundation, highlighting above all that which aimed to increase the visibility of Alzheimer’s disease in society through the contribution of data and new discover- ies (#Alzheimer), the one referred to the campaign of “Friends of the CIEN Founda- tion” (#AmigosdelaFundacionCIEN ) or the “Vallecas Project” (#ProyectoVallecas).
7. Dissemination activities
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