Page 117 - Memora anual Fundación CIEN 2015

7. SOCIAL DISSEMINATION

With regards to year 2014, we observed an overall • Facebook:
positive trend, having increased by 23% the number The year 2015 closed with a total de 3,956
of hits in the media, thanks to an increase of 109% in fans following our page, with a high number
print and 13% on digital media. of shared publications, likes and comments.

7.4. Presence in social networks • Twitter:
By the end of 2015 the profile counted on
CIEN Foundation has an established presence in so- 11,800 followers with which has constant
cial networks where it is recognized as a reliable interaction, receiving numerous comments,
source of information on research in dementia. In retweets and publications bookmarked.
addition, its efforts to promote healthy aging and the
results being obtained in the Vallecas project and • LinkedIn:
the Alzheimer project are particularly appreciated. A profile aimed at a professional audience, in
which contents of interests in dementias is
The digital presence of CIEN Foundation has esta- published in various groups, promoting
blished itself due to the great interest and follow-up scientific outreach and public debate
of blog posts about researchers’ activities and the
great interaction through social networks with both • Google+:
professionals in the field and the general public. The CIEN Foundation actively engages in
sharing its publications both in its profile as
Moreover, online public participation in events held well as in groups related to health, prevention
in CIEN Foundation and broadcasted through live and neurodegenerative diseases. Year 2015
streaming, such as the International Conference on ended with a total of 123,329 visits.
Research and Innovation in Neurodegenerative Di-
seases and the International Day of Radiology is also
achieved through the web and social networks.
Hundreds of people from different countries had the
chance of virtually attend both events. Highlighting
the impact obtained with the broadcast for the first
time the International Day of Radiology: the #IdorS-
PAIN conversation got more than 1.5 million impacts,
a record of visibility for the benefit of Medical Ra-
diology in Spain, where the CIEN Foundation had a
key role in hosting this event. In addition, coverage
was also given in real time on Twitter to other confe-
rences and events.

In 2015 the CIEN Foundation website was adapted
to a responsive design, optimizing its functionality on
mobile devices and thus promoting its search engine
positioning. The site was visited by 100,000 users who
viewed 128,400 pages.

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