Page 115 - Memora anual Fundación CIEN 2015

7. SOCIAL DISSEMINATION

Center and 40 more patients are cared for through Her Majesty was also joined during the concert by
the Day Center. the Minister of Social Policy and Family of the Madrid
Region, Carlos Izquierdo Torres; Director General of
María Ángeles Pérez, Manager of CIEN Foundation, Care for Dependent and the Elder, Carlos Gonzalez
said that "supporting charity projects is a wonderful Pereira; Director General of the Family and Children,
way to welcome Christmas in the Queen Sofía Foun- Alberto San Juan; Director of the Healthcare Area of
dation Alzheimer Center". the Queen Sofia Foundation Alzheimer Center,
Laura Fernández Pérez; and the CIEN Foundation
José Luis Nogueira, Secretary of the Queen Sofia Manager, María Ángeles Pérez; as well as Javier Urra
Foundation, expressed his gratitude to Ecoembes "to and Maria Franco, "Music of Recycling" Support
include the Queen Sofia Foundation at the wonder- Committee members
ful initiative" which means the “Music of Recycling
project”, to CIEN Foundation and the Madrid Region 7.3. Presence in media
for making possible the Alzheimer project of the
Queen Sofia Foundation, and the protagonists, who During 2015 there we produced 46 web contents, 26
are the children who take part of the project and press releases and we managed up to 28 interviews
their teachers, for bringing joy and memories to resi- in the media, which resulted in the generation of of
dents of the Queen Sofía Foundation Alzheimer Cen- 1,093 impacts in the media, distributed as follows.
ter.
Evolution of the impacts in 2015
Oscar Martin, CEO of Ecoembes, expressed his gra-
titude to the Queen Sofia as "the breath that conti- +23% 1.093
nues to motivate us to keep this initiative alive every 889
day"; to the Queen Sofia Foundation for their support
since the beginning of the project and CIEN Foun-
dation and the Madrid Region "for the opportunity
to give this concert, aimed at Alzheimer's patients,
and for the commendable work done on behalf of
our elders". "We want to spread the joy of Christmas,"
he said, "share and celebrate the magic that comes
from the union of music and recycling".

22% 5% 3% Digital media (767)
70% Written press (240)
Press agencies (54)
TV and radio (32) 2014 2015

CIEN Foundation Annual Report 2015 / 117