Page 111 - Memora anual Fundación CIEN 2015
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7. SOCIAL DISSEMINATION
sue Bank; Miguel Calero, Head of Laboratory; Alba Sofia Foundation Alzheimer Center, at the Villa de
Sierra, neuroscientist from the area of neuroimaging; Vallecas food market, in an awareness campaign
and Marina Avila, a neuropsychologist at the UMA, that, for the second consecutive year, allows for not
give a clear and concise overview of the work they only bringing the reality of Alzheimer to society in ge-
carry out in this indisputable reference center. neral, but also strengthening the role of the Villa de
Vallecas District in this task.
In addition, a series of activities with the dual aim of
promoting citizen participation and raise funds for re- From December 2, 2015 to January 5, 2016, ever-
search into Alzheimer's disease have been schedu- yone who visited the market could leave a written
led during 2015. Among these outreach activities special memory about Christmas in previous years,
raised with this duality, these can be highlighted: two which were then hanged like Christmas tree orna-
street markets from the “Edición Recuerda” (Re- ments. During the campaign, market traders placed
member Edition) and the fifth edition of “The Chris- in their shops a small display for the sale of solidarity
tmas Tree of Memories”. bracelets. In addition, a space was enabled on the
market for the sale of surplus from the Queen Sofia
“Edición Recuerda” street markets Foundation “Edicion Recuerda”.
As part of the “Edición Recuerda” project launched The funds obtained from the sale of these products
by the Queen Sofia Foundation, CIEN Foundation have been allocated to research projects on Alz-
and Villa de Vallecas District Council joined forces heimer undertaken by CIEN Foundation as the ma-
again to set up two “Edición Recuerda” street mar- naging body of the Queen Sofia Foundation
kets. The first one took place on April 17 and 18 in the Alzheimer Project Research Unit, especially the Va-
District of Villa de Vallecas. Those interested could llecas Project.
buy vintage products re-manufactured by the par-
ticipating Spanish companies. Products with me- Other Outreach Activities
mory designed to support and help those who no
longer have it. During 2015 the CIEN Foundation has continued to
develop other dissemination actions among which
On May 9 and 10, again with the intention to re- we highlight the following.
member and work with those who cannot do it any
longer, CIEN Foundation and the Queen Sofia Foun- • On the occasion of the American film "Still Alice"
dation organized another joint selling of re-manu- release on January 16, 2015, Grupo Senda and
factured vintage products, this time in the popular Golem organized few days earlier in Madrid its
Engines Market, located in the Railway Museum, premiere and subsequent debate, which was
which opens in Paseo de las Delicias, Madrid, the se- attended by María Ángeles Pérez, Manager of
cond weekend of each month. the CIEN Foundation; María Ascension Zea, a
neurologist from the UMA; Rosa Brescané,
Christmas tree of memories president of the Federation of Associations of
Relatives of Alzheimer patients (FAFAL, for its
Due to the success of the previous campaign, CIEN acronym in Spanish); and José Luis Nogueira,
Foundation has once again set up its traditional "Tree Secretary of the Queen Sofia Foundation. "Still
of Memories", placed in previous years in the Queen Alice" has enjoyed box office and reviews
success. Julianne Moore, who plays the leading
CIEN Foundation Annual Report 2015 / 113
