Page 155 - Libro Memoria Cien Inglés

7.2. Presence in the media and following all health regulations, and
online with live broadcast.
Throughout 2020, the Communication
Area of the CIEN Foundation developed In addition, other communication actions
a communication plan, which was alte- and initiatives were carried out in 2020. A
red due to the outbreak of the COVID-19 constant flow of press releases and con-
pandemic and adapted to the new cir- tact with the media has been maintained,
cumstances and needs. However, and with the aim of reflecting the updated
following the usual mechanics of the com- information about the CIEN Foundation
munication work of the CIEN Foundation, and the "Vallecas Project", its most im-
constant communications and periodic portant project. During 2020, the notable
meetings have been maintained with the impact in the press, radio, television, and
CIEN Foundation Management about me- online media has been maintained, both
dia appearances, press releases, reports, in terms of dissemination and extension of
scheduled initiatives, organization, etc. the network of contacts with researchers
in national and international neurode-
For the formulation and achievement of generative diseases. Appearances have
the objectives of the year 2020, different
adjustments were made in the program-
med communication actions, among
which was the annual CiiiEN congress,
which in 2020 was included within the
Event of Exceptional Public Interest NEU-
RO2020 and which, each year, is part of
the main axis of the conception and stra-
tegy of the communication plan of the
CIEN Foundation. As described above, this
and other regular events of the CIEN Foun-
dation were not able to be carried out
face-to-face due to the health situation,
such as the Volunteer’s Day or the Tree
of Memory. Fortunately, and making the
necessary adaptations, it was possible to
celebrate the second edition of the Memo-
rables Film Festival, which brought toge-
ther a multitude of spectators in a hybrid
format: in person, in the Artistic Metropol
cinema in Madrid for a small number of
attendees, for reasons of reduced capacity