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been achieved in the press and online and Throughout 2020, the community has
audiovisual media that include extensive had the support and advice of numerous
reports in media such as La Razón, El Mun- experts who have resolved their doubts
do, La Vanguardia, Diario Médico, ConSa- and queries in real time through social
lud, Acta Sanitaria, in addition to regular networks.
outreach through the main news agencies
of our country. There are several campaigns that have
been promoted from the official accounts
In the press interventions, the control pro- of the CIEN Foundation, highlighting abo-
tocol and prior informative consent intro- ve the rest the one that aimed to increase
duced in 2017 has been followed in 2020, the visibility of Alzheimer's disease to the
by which journalists are informed in detail population through the contribution of
of the affiliation of the CIEN Foundation data and new discoveries (#Alzheimer), the
to the Carlos III Health Institute and the one related to the campaign of "Friends
Ministry of Science and Innovation. of the CIEN Foundation" (#Amigosdela-
FundacionCIEN) or the "Vallecas Project"
The number of media impacts during (#ProyectoVallecas).
2020, expressed as reach as the estima-
ted number of readers/people reached, Sporadic campaigns and events have also
amounted to more than 75 million readers, been covered and disseminated. Among
which expressed as ROI was 726,462€. these events, the coverage of the II edition
of the Memorables Film Festival (#Memo-
Since 2017, quarterly newsletters are pre- rablesFilmFestival) stands out.
pared with the latest developments in the
activity of the CIEN Foundation: research, Analyzing the status of the official ac-
seminars, presentations, publications, etc. counts of the CIEN Foundation we can
In addition, in 2020 the graphic line and observe the evolution they have experien-
design of the newsletters has been re- ced during 2020:
newed and updated, making them more
visual and attractive to readers. • Facebook: 2020 ended with 5,360
followers, which have been increasing
progressively and whose growth conti-
7.3. Presence on social networks nues constantly. This figure represents
an increase of 2% compared to the
The CIEN Foundation has continued to previous year.
implement its promotion strategy, which • Twitter: at the end of 2020 the profile
has been rewarded both in the results ob- had 14,088 followers; with whom we
tained in social networks and in the recog- constantly interact, receiving nume-
nition and prestige it has nationally and rous comments, retweets and likes.
internationally as an organization.
Compared to last year, followers have
Cien Foundation annual report 2020 156
