Page 137 - Memora anual Fundación CIEN 2017
P. 137
7. SOCIAL OUTREACH
CIEN Foundation to the Queen Sofia Foundation Alz- this problem and a call for everyone's involvement,
heimer Center, which will be celebrated in 2017. The- essential to eradicate a disease that potentially af-
refore, it was the first time that has been installed in fects society as a whole.
the center of the capital, in such an emblematic
place as CentroCentro Cibeles, could be seen du- In addition, as in previous editions, the original tradi-
ring the Christmas period by thousands of locals who tion of the Vallecas "Tree of Memory" has been main-
visited the center and hung their most precious tained, which since 2011 has been installed
Christmas souvenir in special cards prepared for the throughout Christmas in that district of Madrid. In the
occasion as well as through social networks, with the last edition, the Villa de Vallecas Market, again wel-
hashtag #arboldelamemoria. The Christmas tree, comed this initiative, with the support of the Queen
with a firm trunk holding hundreds of branches, Sofia Foundation, the Villa de Vallecas District Board
symbolized the idea of continuity of emotions over of and the Region of Madrid General Directorate for
time, as well as a metaphor of the social nature of the Elderly.
CIEN Foundation Annual Report 2017 / 137
