Page 141 - Memora anual Fundación CIEN 2017

7. SOCIAL OUTREACH

tions corresponding to the Alzheimer's Global Sum- Analyzing the status of the various official accounts
mit Lisbon 2017 (Lisbon, 18-21 September 2017), over of the CIEN Foundation, we can observe the evolu-
350 impacts were generated in the press (national tion they have experienced during 2017:
and international agencies and media outlets), 220
in online media (including the traditional digital he- Facebook:
aders) plus the notorious impact in social media, es-
pecially on Twitter. 2017 ended with 4,883 followers, who have
been increasing progressively and whose
▄▀ 7.3. Presence in social media positive trend continues constant. This figure
represents a 6.22% increase over the previous
The CIEN Foundation has continued to implement its year.
promotion strategy, which has been rewarded both
in the results obtained in social media as well as in Twitter:
the recognition and prestige it has at the national
and international level as an organization. By the end of 2017, the profile counted on
12,821 followers with whom it has constant
Throughout 2017, the community has received the interaction, receiving numerous comments,
support and advice of numerous experts who have retweets and likes. The number of followers
solved their doubts and queries in real time through have experienced an increase of 4.68%
social media. compared with the previous year.

Google+:

Several campaigns have been promoted from the The CIEN Foundation actively engages in
official accounts of the CIEN Foundation, highligh- sharing its publications both in its profile as
ting above the rest the one referred to the "Vallecas well as in groups related to health, prevention
Project" (#ProjectVallecas), the campaign to en- and neurodegenerative diseases.
courage donation of brain tissue and bring this pos-
sibility to users (#HazteDonante) and that aimed at
increasing awareness of Alzheimer's disease in the
population through the contribution of data and
new discoveries (#Alzheimer).

Sporadic campaigns and events have also been
covered and disseminated. Among these events are
worth mentioning the coverage of the initiative
"Christmas Tree of Memory" (#ÁrbolDeLaMemoria),
the 1st DEGESCO Symposium held at the Queen
Sofia Foundation Alzheimer Center (#DEGESCO), the
campaign for the Alzheimer's Global Summit Lisbon
2017 (#GlobalSummit2017) organized in Lisbon or
the coverage given to the Seminar Series of the CIEN
Foundation 2017 (#Seminar CycleFCIEN).

CIEN Foundation Annual Report 2017 / 141