Page 138 - Memora anual Fundación CIEN 2017
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Other institutional visits          event that took place in September was taken into
                                                         account: the Global Summit Alzheimer's Research &
Throughout 2017, the Alzheimer Project Research          Care Lisbon 2017, organized by the CIEN Foundation
Unit has received numerous institutional and non-ins-    in collaboration with the Queen Sofia Foundation,
titutional visits, with the aim of showing and dissemi-  CIBERNED, the CRE Alzheimer of the IMSERSO and
nating the work carried out in it. We would highlight    Fundaçao Champalimaud.
the visit to the facilities of the Queen Sofia Founda-
tion Alzheimer Center-CIEN Foundation in the month       The organization and development of this event
of June, of the the Secretary of State for Research,     concentrated the conception and strategy of the
Development and Innovation, Ms. Mª Carmen Vela           communication plan 2017, although several other
Olmo and the Secretary of State for Social Services      actions and communication initiatives were carried
and Equality, Mr. Mario Garcés Sanagustín, who at-       out. In effect, the communication actions referred
tended a presentation made by the scientific direc-      not only to the Summit, but also to the activity of the
tor of the Foundation, Jesús Ávila, in which he          CIEN Foundation. In addition, the constant flow of
disserted about the incidence of Alzheimer's disease,    press releases reflects the updated information on
the current national strategies, the work carried out    the CIEN Foundation and the "Vallecas Project", its
in the CIEN Foundation and its objectives with studies   most important project.
such as the "Vallecas Project".
                                                         A significant international impact has been achie-
In the month of July, we had the honor of receiving      ved In the context of the Global Summit, both in
H.M. Queen Sofia accompanied by the president of         terms of dissemination in the press and online media,
the Congress, Ana Pastor, who visited with great in-     as well as the extension of the network of contacts
terest the Queen Sofia Foundation Alzheimer Cen-         with researchers in neurodegenerative diseases
ter, the CIEN Foundation Tissue Bank and had the         throughout the world, which includes international
opportunity to exchange views with some of the re-       research centers and researchers of the level of
searchers of the Foundation, such as Dr. Miguel Ca-      Nobel Laureates John O'Keefe and Richard Axel.
lero, responsible of the laboratory area, or Alberto
Rábano, director of the CIEN Tissue Bank.                In addition, work has been carried out on the disse-
                                                         mination of other already traditional CIEN Founda-
▄▀ 7.2. Presence in media                                tion events, such as the Vallecas Project Volunteer’s
                                                         Day, held at the Monumental Theater of Madrid,
As every year, during 2017, the Communication            which had the collaboration of the TVE Orchestra
Area of the CIEN Foundation developed a commu-           and Choir. Also, a new edition of the Christmas Me-
nication plan, which has been carried out. Constant      mory Tree was held, with the collaboration of the
communications and regular meetings have been            Madrid City Council, an initiative aimed at raising
maintained with the CIEN Foundation Management           awareness about the problem of neurodegenera-
regarding media appearances, press releases, re-         tive diseases, and which was installed in December
ports, programmed initiatives, organization, etc.        at CentroCentro Cibeles in the capital city.

It is worth emphasizing in order to formulate and Regarding the impact on the press, the diffusion of
achieve the objectives of the year 2017, a central the activities and projects of the CIEN Foundation

                                                                               has been maintained and increased.

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