Page 125 - Annual Report 2018

7. SOCIAL OUTREACH

▄▀ 7.3. Presence in social media Facebook:

2018 ended with 5,025 followers, who have
The CIEN Foundation has continued to implement its been increasing progressively and whose
promotion strategy, which has been rewarded both positive trend continues constant. This figure
in the results obtained in social media as well as in represents a 4% increase over the previous
the recognition and prestige it has at the national year.
and international level as an organization.
Twitter:
Throughout 2018, the community has received the
support and advice of numerous experts who have By the end of 2018, the profile counted on
13,260 followers with whom it has constant
solved their doubts and queries in real time through interaction, receiving numerous comments,
social media. retweets and likes. The number of followers
have experienced an increase of 4.1%
Several campaigns have been promoted from the compared with the previous year.
official accounts of the CIEN Foundation, highligh-
ting above all the one referred to the supportive SMS
campaign “I remember” (#YoRecuerdo), the “Va-
llecas Project” (#ProyectoVallecas), the campaign 5.025 followers
to encourage the donation of brain tissue and bring
this possibility to users (#HazteDonante -Become a +4%
Donor-) and one that aimed to increase awareness
of Alzheimer's disease among society through the
provision of data and new discoveries (#Alzheimer).
Sporadic campaigns and events have also been 13.260 followers
covered and disseminated. Among these events are
worth mentioning the “Christmas Tree of Memory” +4,1%
(#ArbolDeLaMemoria) initiative, the DEGESCO
Symposium that took place at the Queen Sofia
Foundation Alzheimer's Center (#DEGESCO), the
campaign carried out for the 2018 CiiiEN held in San-
tiago de Compostela, or the coverage provided to
the CIEN Foundation 2018 Seminars Series (#Ciclo-
SeminariosFCIEN).

Analyzing the status of the various official accounts
of the CIEN Foundation, we can observe the evolu-
tion they have experienced during 2018:

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