Page 124 - Annual Report 2018

communications and regular meetings have been Regarding the impact on the press, the diffusion of
maintained with the CIEN Foundation Management the activities and projects of the CIEN Foundation
regarding media appearances, press releases, re- has been maintained and increased.
ports, programmed initiatives, organization, etc.
In addition to press releases, reports and information
For the formulation and achievement of the objec- generated around the CIIIEN, there have been press
tives for the year 2018, the annual CiiiEN congress appearances and online and audiovisual media
was held, which took place in September in San- that include extensive reports in media such as RTVE,
tiago de Compostela. The organization and carrying TVE Internacional, La 1 de TVE, El País, El Mundo, Ca-
out of this event focused on the conception and dena COPE, ABC, Telemadrid, La Razón, Cadena
strategy of the 2018 communication plan, although SER, Diario Médico, ConSalud, El Español and Acta
several other communication actions and initiatives Sanitaria, as well as regular dissemination through
were also executed. the main news agencies.

Indeed, communication actions referred not only to Five elements have focused the press interventions
CiiiEN, but also to the activity of the CIEN Foundation and appearances:
and other actions. In addition, the constant flow of
press releases reflects the updated information on • Supportive SMS “Yo recuerdo” (I remember)
the CIEN Foundation and the “Vallecas Project”, its campaign
most important research project. • The "Vallecas Project", especially the results
around the predictive algorithm and the virtual
brain model for diagnosis.
During 2018, a significant impact has been achieved • The volunteers of the "Vallecas Project".
in the press, radio, television and online media, both • The CIEN Foundation Tissue Bank.
in terms of dissemination and extension of the net- • The International Conference on Research and
work of contacts with researchers in national and in- Innovation in Neurodegenerative Diseases
ternational neurodegenerative diseases. CIIIEN, in Santiago de Compostela.
Regarding press statements, the control and prior in-
Work has also been performed on the dissemination
of other events, some of them are already classic formative consent protocol introduced in 2017 was
ones at the CIEN Foundation, such as the Vallecas followed during 2018, by which journalists are infor-
Project Volunteers’s Day, held in the Auditorium of med in detail of the CIEN Foundation's affiliation with
the ONCE Foundation, which had the collaboration the Carlos III Institute of Health and the Ministry of
of the Madrid Coral Association, or a new edition of Science, Innovation and Universities.
the Christmas Tree of Memory, with the collaboration
of the Madrid City Council, an initiative aimed at rai- The number of impacts during 2018 in media, in
sing awareness about the problem of neurodege- terms of scope and represented as the estimated
nerative diseases, and which was set up in number of readers/people reached, arrived at 73
December at the CentroCentro Cibeles of the ca- million readers, which, expressed as ROI, was
pital and the Vallecas Market, as well as the cam- €923,000.
paign of supportive SMS "I remember", in which some
personalities participated providing short videos sup-
porting research on Alzheimer's disease.

CIEN Foundation Annual Report 2018 / 124