Page 122 - Annual Report 2018

Yo recuerdo (I remember) campaign Moré charity bracelets

During the summer of 2018, the CIEN Foundation Designer Eva González, through the Morè jewelry
promoted the “I remember” campaign, which was firm, has jointly created for the CIEN Foundation an
joined by a multitude of celebrities, such as the exclusive edition of “I remember” bracelets in De-
journalists Irma Soriano, Mercedes Milá, Terelu cember 2018. With the purchase of these supportive
Campos or Nieves Herrero or the renowned singers bracelets, anyone can contribute to the research in
Diana Navarro and Sagra Mielgo. Thousands of pe- Alzheimer's disease. Thanks to the firm Moré, we can
ople have wanted to be part of this initiative, and allocate the full amount of this article to join efforts
thus contribute to research and, in addition, help against Alzheimer's disease.
improve the quality of life of patients, families and
caregivers who live day by day with the disease. Exhibition "Alzheimer, pathway to memory"
Thus, anyone can join with a contribution or by sha-
ring the videos on social networks using the has- Based on photographs by Alejandro Hurtado, texts
htag #YoRecuerdo. by journalist Antonio Ortín and scientific panels pre-

CIEN Foundation Annual Report 2018 / 122