Page 120 - Annual Report 2018

experiences with the goal of normalizing life The main objectives of this initiative are:
with MS. Recently the conclusions of this act
have been published. • Contribute to Spain being among the leading
• Physical exercise as a treatment for countries in international scientific research on
Parkinson's neurodegenerative diseases.
The CEC participated in a conference • Collaborate in the consolidation of the
organized by the Parkinson Madrid European program against these diseases.
Association as well as in educational material • Raise funds from private and philanthropic origin
in audiovisual format, to explain the for the social and research purposes of the
importance of exercise from the earliest Queen Sofia Foundation and the CIEN
stages of the disease. October 16, 2018. Foundation.
Media campaigns Christmas Tree of Memories

Neuro 2020: “Neurodegenerative Diseases 2020. After the success of the previous campaign, the
International Year of Research and Innovation” CIEN Foundation wanted to replicate its traditional
"Christmas Tree of Memories" placed in the Centro-
During 2018, the Neuro 2020 collaboration agree- Centro building of the Madrid City Hall, located at
ment with the Queen Sofia Foundation was signed. Cibeles Square. This initiative, which also had the
The event EN2020, promoted by the Queen Sofia support of the City Council of the capital and the
Foundation and the Neurodegenerative Diseases Queen Sofia Foundation, is aimed at raising aware-
Research Center Foundation (CIEN) and the stimulus ness in society about the effects of Alzheimer's dise-
of the Ministries of Finance; Health, Consumption ase in those who suffer from it and giving value into
and Social Welfare; Science, Innovation and Univer- memory through positive emotions, which are the
sities, and the Carlos III Institute of Health, aims to strongest memories in our brain. This "Christmas Tree
raise public awareness on the importance of pro- of Memories" planted on November 2018 could be
moting research in neurodegenerative diseases to seen during the Christmas period by thousands of lo-
advance knowledge about the origin of their cau- cals who visited the center and hung their most pre-
ses, the only way to reduce the number of people cious Christmas souvenir in special cards prepared
affected and stop the progress of these disorders; to for the occasion as well as through social networks,
promote raising of economic resources that will be with the hashtag #arboldelamemoria. The Christmas
used for the scientific and social purposes of both tree, with a firm trunk holding hundreds of branches,
foundations and as a platform for the generation of symbolized the idea of continuity of emotions over
ideas and the exchange of experiences between time, as well as a metaphor of the social nature of
experts and scientists from the field of neurosciences this problem and a call for everyone's involvement,
around the world. essential to eradicate a disease that potentially af-
fects society as a whole.
The EN2020 event is included in the Ninety-seventh
additional Provision of Law 6/2018, of July 3 of Ge- In addition, as in previous editions, the original tradi-
neral State Budgets for 2018, with the heading: Tax tion of the Vallecas "Tree of Memory" has been main-
benefits applicable to “Neurodegenerative Disea- tained, which since 2011 has been installed
ses 2020. Year of hospitalization Research and throughout Christmas in that district of Madrid.
Innovation." In the last edition, the Villa de Vallecas Market, again

CIEN Foundation Annual Report 2018 / 120